Google Ads. They are essential, they are love, but it cannot be easy to optimize them for maximum impact.
Google is the most popular search engine. Billions log on to Google daily to ask questions, find solutions, and shop.
It pays to be visible to your target audience so that your brand appears first when they search. You will get more traffic and conversions, as well as first-time customers who become brand loyalists.
We have compiled tips from the top PPC agencies in London for you to follow.
Optimized headings
This is one of your first steps to optimizing Google Ad copy. Headings are essential. Do not forget to include it.
It is a waste of money not properly utilizing the headings in your Google ad. The best way to improve your ad quality and increase your conversions is to ensure that your heading 1 includes or consists of the keywords your account is targeting in this ad group.
While this will vary from one ad to the next, it is important to remember that optimized Google Ad copy is heading 1. Your primary keyword should always be your top priority.
When a user searches for “Blonde extensions”, the optimized ad will appear. This means that the user will see “Blonde extensions” at the top of the ad. Your SERP position depends on many factors, such as your account budget, ad score, search impressions, and other factors.
This ad identifies the exact product that the user in-market is looking for.
Don’t use keyword stuff. Your ads will be more likely to catch and hold your users’ attention if you use the targeted keyword correctly. Keyword variations are also a good idea. There will likely be many keywords that you target in your ad groups. Unless you’re targeting a single keyword, you should stick with one.
You can test different versions of your primary targeted keywords to see which drives better performance. Slowly, you will begin to understand the messaging that your ideal audience prefers.
Divide your ad copy into key factors
When reaching your target audience, your ad copy messaging plays a vital role. It must resonate with them, whether it’s by addressing a common problem, offering benefits that differentiate you from your competitors or offering incentives that will entice audiences to convert.
Your ad copy should reflect the needs of your audience. While there is no one right way to create content for PPC advertising, there are some best practices.
These main features should be obvious in every ad.
- Product/Service Features
- USPs for Business
- Get involved
If you have a health insurance plan, you might break it down as follows:
- Product Features: Low Premium, Fixed Prices and Quick Claim Settlement. Free Check-Ups
- Benefits – Maximum insurance coverage, cashless treatment, tax benefits
- Call to Actions – Get a simple quote now, get insured today, and get a free quote today
This will allow you to streamline your advertising process and ensure that users are receiving relevant information when they see your ads. This results in more effective ads and higher conversion rates.
Make sure you use the right call to actions
Your ads will often have Call to Actions (CTAs), which encourage users to click on your landing page and then convert.
In some industries, such as the law industry, it is more effective to use ad copy to promote the specific business’s USPs than an unnecessary CTA. This is because users are already looking for lawyers if they’re in the market for them.
This is why “Get in Touch Now” is not a good headline. If your audience is already looking for “Family lawyers London”, then they are going to get to touch. They’re further down the funnel than someone who is searching for running shoes.
To increase the Click Through Rate, many ads will require a CTA. It is important to use CTAs that are relevant and effective.
Common CTAs used in sale ads include:
- Get X% Discount Now
- Book Now
- Stocks last
- Take PSX off Now
This is the beginning of the ad. It lets users know what to expect.
To motivate their users, non-sales-focused and lead generation campaigns may opt for a lighter approach.
- Get in touch today
- Talk to Our Team
- Check out our ranges
- Get The Collection
- Get in touch
- Buy Now
- Check out the New Season Arrivals
A/B Testing
Although this isn’t strictly optimization, it is an important part of optimization. This is especially important when you are trying to find the message that resonates with your audience.
You can A/B test multiple versions of your ad copy and send them to users. After giving the ads enough time, they will be able to assess their effectiveness and generate insightful data.
You can prioritize the KPIs that drive the most engagement, conversions or performance. Those that don’t perform can be paused.
