To expand their reach online and increase their audience, businesses worldwide continue to improve their content marketing budgets. However, businesses need a content distribution strategy to save time, effort, resources, and money.
Distribution is an important strategy to get your content in front of the right people. This can increase brand awareness and encourage people to take action. It can also help you develop a loyal following. Good distribution strategies can improve your site engagement on different channels and traffic.
Continue reading to find out why content distribution is so important. We will also show you how to create a content distribution strategy that targets your ideal customer with valuable content that generates clicks.
Quick Takeaways
Good content distribution strategies can increase engagement on different channels and traffic to your site.
This involves sharing, promoting, and publishing quality content to get your brand front and center for the right audience.
Each type of content needs unique distribution strategies.
There are three major types of channels: earned, owned, and paid.
What is Content Distribution?
Content distribution is a strategy to get your content in front of your target audience via various channels and formats. This involves sharing, promoting, and publishing quality content in the right places to encourage people to engage with it actively. Although this process is triggered by content creation, it’s essential to establish your strategy before you start. This will give you a guideline to follow from start to finish.
Types of distributable content
Below are some examples of content that you can distribute to your target audience. Every type of content requires different distribution strategies. You could share a podcast via Spotify or Apple Podcasts. YouTube and Vimeo would be popular places to share videos. You could also share blog posts via your newsletter and website.
Been owned
These are channels that your company owns and has direct control over. These channels include your website, blog, and email. Each track should have a clearly defined goal and strategy. You can increase brand awareness, boost traffic and build a following by owning channels.
